What's your favorite way to get a prospective client's attention? I have a few favorites and have had many of these tried out on me. In no particular order, here are some of the best (and worst) I've come across:
- mass offline advertising (magazines, direct mail, radio, etc.)
- pure face to face/phone networking
- cold calling
- social networking (LinkedIn, Plaxo, etc.)
- pro bono speaking engagements/conference participation
- simply attending conferences to network
- online advertising (banners, Google ads, etc.)
- establishing subject matter expert status by writing articles, blogs, newsletters, etc.
Please share your comments with ideas, experiences (good and bad), and suggestions. Once again, the community is only as good as your contributions... I can't do this all alone...
- Mike Figliuolo at thoughtLEADERS, LLC
Monday, August 25, 2008
Getting Your Prospective Client's Attention
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